How to do seo and what are the stages of website promotion?
STAGES OF SEO WEBSITE PROMOTION
Learning SEO will require you to fully delve into the process. You can’t just go and learn SEO once and for all. The rules of search engine optimization are smoothly changing, the principles of work of search engines, anti-spam algorithms are also changing , new SEO services and programs are constantly appearing , without the use of which a specialist will significantly lose in performance to his competitors in the TOP.
I hope you are enthusiastic and not intimidated by the above? Then let’s get started!
A step-by-step study of SEO is also the ability to independently search and assimilate information. Below is a list of must-have search engine optimization terms that you should definitely know. You can also check out the full list of SEO terms in a separate article .
At the heart of website promotion is a list of search queries for which promotion is carried out. There is a specialized term for this list – the semantic core. The efficiency of the promotion directly depends on the quality of the requests from the semantic core selected for promotion.
Register in Yandex and familiarize yourself with the wordstat.yandex.ru service.
Carefully read the article on the basics of working with WordStat .
Watch video tutorials on this topic: lesson number 1 and lesson number 2 , both of which are part of the program “SEO Practice”.
Get acquainted with the main sources of semantics: WordStat, search hints (suggest), phrases by which the site was shown and transitions in the webmaster’s panels and Yandex.Metrica / Google Analytics. As well as data collection services, say, ” Pixel Tools “.
Install the Key Collector program on your computer or use the cloud counterparts of the ” Pixel Tools ” type (parsing hints, WordStat, other sources), additionally see the presentation ” Automation of SEO tasks in 2017 “.
Install on a computer and master the basic functions of Microsoft Excel.
After the steps above, you are ready to put together a semantic core for your project. It is required to collect a basic semantic core for 35-150 queries. This is the optimal set to get started. If you have any questions, you can ask them in the appropriate section of the site.
DISTRIBUTION OF REQUESTS ON THE WEBSITE SEO
After collecting semantics, you need to direct each request to a specific page on your site. This is an important stage on which the success of further promotion will significantly depend.
To correctly distribute the pages on the site, you need to step by step:
Register in the Pixel Tools service, master the tool ” Grouping queries by TOP ” (you will need to purchase a PRO-tariff).\Carefully read the answers to questions about grouping requests , choosing a landing page , and the correct URL structure .
Watch a video about the search engine query processing mechanism .Set the most suitable URL for each request with a suitable CNC, correcting any mistakes that were made.
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To take the right steps and to understand where to start internal optimization, you need:
Perform basic distribution in Excel file and SEO projects module from Pixel Tools.
Watch video tutorials about work on internal optimization and continuation , work on linking and other work with internal factors , continuation .
Read the answers to the internal optimization questions carefully . Try to choose the most interesting ones.
Perform work on writing text for promoted pages, setting optimized Title tags and meta-tags, eliminating errors on the site.
If you are just starting the process of mastering SEO (SEO) and want to promote your site yourself, then it is recommended to approach external optimization only after carrying out work on internal optimization (previous chapter).
In order to correctly work on this chapter and not harm the site, you need:
To analyze the competition for search queries, read more in the article .
Remove the current site positions for queries from the semantic core and make sure that the relevant page in the priority search engine matches the one you are promoting.
Carefully read the answers to inbound link building and donor selection questions .
Watch video tutorials on the topic.
Basic video for work: on building links through the Sape exchange .
A series of programs “Practice SEO”: the first part , the second part .
To carry out work on writing anchors and building up links to the site in order to improve positions on promoted queries. In the course of work, it is imperative to control the indexing of links and the dynamics of positions.
At the moment, behavioral factors play a powerful role in ranking. If the site is of good quality, then the behavioral factors are at an acceptable level almost automatically. But there may be difficulties with click-through behaviors (on SERP).
To understand where to start working on this chapter, to control the quality of snippets in the SERP and increase their attractiveness, you need:
Read the answers to questions about behavioral factors .
Watch video tutorials on the topic, in particular the cycle of programs “Practice SEO”: the first part , the second part .
Control significant behavioral factors in the webmaster panels from Yandex and Google.
Analyze internal behavioral factors using the Yandex.Metrica statistics service.